SEATTLE, WA (JANUARY 24, 2025) – The sticker bracelet that has taken the world by storm and generated hundreds of millions of views on social media has been crowned Creative Toy of the Year at the 60th U.K. Toy Industry Awards!
Sticki Rolls, which is distributed by Character Options in the UK, has become a global phenomenon since its launch in summer of 2024. This highly popular brand of wearable, sharable sticker bracelets and sticker collection book has quickly revolutionized how kids collect, share and showcase their stickers! At the heart of the craze is the Sticki Rolls Sticki Book Pack which has quickly become one of the brand’s standout products.
This pocket-sized collector book features 50 interactive pages to collect and display Sticki Roll stickers that are found on Sticki Roll bracelets.
“Sticki Rolls is a perfect example of how pop culture and social media trends can spark product creativity and innovation in toys.” says Lev Nelson, CEO of Sky Castle Toys. “The concept came from the friendship bracelet trend and we translated that into a product that allows kids to interact with stickers as a form of self-expression and collectability. To see that idea transformed into a global phenomenon and recognized with this award is truly humbling. A special thank you to Character Options for their incredible support in making Sticki Rolls such a success in the UK.”
Since its debut at VidCon in June 2024:
- Over 200 million Sticki Rolls have been shipped worldwide.
- The Sticki Rolls YouTube channel has grown to over 580,000 subscribers and captured over 370 million views,
- Since the launch of Sticki Rolls, the total length of stickers sold could wrap around the earth almost two times.
- Fans have used Sticki Rolls to wrap around everything from bedroom walls, toilets, backpacks and even a London cab!
Fans can look forward to an exciting Spring line-up of new products, including the highly anticipated Sticki Roll Anna and Erin BFF 2-pack, inspired by the dynamic creators who continue to captivate audiences with their friendship and love of all things Sticki Rolls. Anna and Erin will also make a special appearance at New York Toy Fair on March 1st and 2nd.
Additionally, Sky Castle Toys and Character Options will unveil a host of brand extensions at the Nuremberg Toy Fair. Highlights include:
- 1,200 new Sticki Rolls for Series 2
- Amazing extensions of wearable, shareable sticker accessories
- New licensing collaborations that tap into the brand’s unique Kawaii art style
