Construction toy line features Squishmallows, Hello Kitty and Friends, Adopt Me! and Crunchyroll.
Jazwares has announced a new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world-famous brands, immersive playsets and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build and play within the vast BLDR constructable system.
Designed with kids ages 8 and up (and collectors) in mind, initial BLDR offerings will include playsets and minifigures inspired by global brands, including Squishmallows, Hello Kitty and Friends and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly-detailed, 300-piece buildable action figure sets in a fully articulated 9-inch scale inspired by characters from Crunchyroll anime series, ”Chainsaw Man” and ”Jujutsu Kaisen,”which are streaming now on the global anime brand, Crunchyroll.
Squishmallows playsets feature a SquishBrik for a squishable belly; Hello Kitty and Friends playsets include double-sided play for even more playability after the build; Crunchyroll builds redefine constructible action figures utilizing new QuikBrik design, allowing a stronger build with an unrivaled level of customization for a 9-inch figure and Adopt Me! playsets recreate the pets with articulated features, locations, strollers and beds to expand and build the world.
“BLDR was born out of an opportunity to bring new, iconic brands to the construction space like never before, along with Jazwares’ unparalleled ability to bring innovative, creative, quality products to consumers at highly accessible price points,” says Jeremy Padawer, chief brand officer, Jazwares. “From Hello Kitty’s super cute café to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest properties to life like never before in the construction category.”
BLDR sets and figures available at launch include:
Squishmallows
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Campout with Cam & Benny building set
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Sunny with Botanical Gardens building set
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Avery with Ballpark building set
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Patty with Farmer’s Market building set and buildable minifigures
Hello Kitty and Friends
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Hello Kitty’s Dream Cafe building set
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Hello Kitty’s Convenience Store building set
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Hello Kitty and Friends Vending Machine building set
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Hello Kitty and Friends Red Car building set
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Hello Kitty and Friends Buildable Blind Minifigures (six assorted styles)
Adopt Me!
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Coffee Shop building set
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Fox with Campground building set
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Single-pack assortments with 2-inch buildable pets (six assorted styles)
Crunchyroll
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Chainsaw Man 9-inch buildable action figure
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“Jujutsu Kaisen” Yuji Itador 9-inch buildable action figure
The first wave of BLDR sets are available now at Target and Amazon, with additional retailers rolling out soon including GameStop, Walgreens and more in the spring.
